Raccoon

Neil Ms. Parkhurst Chemistry 10/3/2012 Law of Conservation of Mass Inquiry Lab Background In the 19th century, Antoine Lavoisier discovered the Law of Conservation of Mass, the Law of Conservation of Mass states that mass is neither created nor destroyed during ordinary chemical reactions or physical changes. A Closed System can not exchange any of heat, work, or matter with the surrounding. An Open System can exchange all of heat, work, or matter. It allows interactions between its internal elements and the environment. PurposeThe purpose of this lab was to designed and complete a laboratory experiment that proves the law of conservation of mass. Procedure First of all, a flask was taking out and filled in with 15ml of water. The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was filled in the water. After a while, placed the flask & water & Alka Seltzer tablet on to the balance pan, the mass of the whole system was determined. This procedure was for the open system. For the close system, a flask was taking out and filled in with 15ml of water.The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was placed in a balloon, and put the balloon on the top of the flask, the Alka Seltzer tablet fell into the water. After the reaction was done, measured the mass of it, recorded it into the data table. IV. Data Table Data of Law of Conservation of Mass | |Mass | |Open system before |126. 3g | |Open system after |126. 09g | |Closed system before |143. 65g | |Closed system after |145. 21g | Conclusion and Analysis The mass of the open system before was 126. 53g, and the mass of open system after was 126. 09g. The mass of closed system before was 143. 65g, after was 145. 21g.Both set of data were close enough to justify the law of conservation of mass which is the mass were about the same before and after a reaction. According to the reaction, which was H2O + NaHCO3 = CO2 + H2O + NaOH, showed that the re were some gas which was CO2 were produced. According to the law of open and closed system, the CO2 were escaped from the open system, on the other hand, it were keep in the closed system. Because of that, the open system was missing some of the mass of gas, it made the first procedure differ from the second procedure.

Cathay Pacific Essay

Company Profile Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories. The Company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. In addition to its fleet of 138 aircraft, these investments include catering and ground-handling companies and the corporate headquarters at Hong Kong International Airport. Cathay Pacific continues to invest heavily in its home city and at 31st December 2012 had another 92 new aircraft due for delivery up to 2020. The airline recently completed construction of its own cargo terminal in Hong Kong, which commenced a staged transition of operations in February 2013 Cathay Pacific and its subsidiaries employ some  29,900 people worldwide (more than 22,800 of them in Hong Kong). Cathay Pacific is listed on The Stock Exchange of Hong Kong Limited, as are its substantial shareholders Swire Pacific Limited (â€Å"Swire Pacific†) and Air China.Cathay Pacific is a founding member of the oneworld global alliance, whose combined network serves more than 800 destinations worldwide. Competitive advantages Competitive advantage is the ability of an organization to outperform others because they produce desired goods or services more efficiently and effectively than its competitors. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. Characteristics of competitive advantages Value To improve the product quality, Cathay Pacific efforts to meet and achieve needs of passengers. In an increasingly competitive environment, it is crucial to maintain and develop passenger loyalty by providing high quality products and services. This remains a key focus of the Cathay Pacific Airways. Therefore, Cathay Pacific has introduced a new Premium Economy Class product, a new long-haul Economy Class seat and a new Regional Business Class seat. The airline’s long-haul Business Class was named World’s Best Business Class in 2012 at the World Airline Awards run by Skytrax. â€Å"Cathay Pacific’s strengths is to provide a comprehensive level of service, we are committed to the objectives to be achieved.† expressed the company’s strengths said by Cathay Pacific Deputy Chairman and Chief Executive David Turnbull. Not only service provided by Cathay Pacific inside the aircraft, but also all ground service need to be monitored, such as check-in, pick up luggage and even the passengers leave from the airport to the home way. All these aspects are Cathay Pacific service range and strive  to provide satisfactory service to passengers. The Top-class management team and loyal support can workforce a good combination. Thereby, the airline’s real competitive advantage in these â€Å"most challenging business conditions for our industry in more than a generation† was its supportive workforce, quoting the response of the airline’s nearly 20,000 staff to a special leave scheme designed to save the company cash and to prevent the need for staff layoffs. On the other hand, the core strengths of Cathay Pacific Airways are a superb team, a strong international network, exceptional standards of customer service, a strong relationship with China and our position in Hong Kong. These will help to ensure the success of the Cathay Pacific Group in the long term. Rareness From the Hong Kong people’s point of view, Cathay Pacific Airways is a Hong Kong-based international airline registered in Hong Kong, offering scheduled passenger and cargo services to over 90 destinations around the world. So many transit passengers can take advantage of this huge turn flight transmission of Hong Kong and Cathay Pacific’s flight network. Thus, they can proceed to another city through Hong Kong. As the Hong Kong airport is a hub airport, Hong Kong is a transit point for the proportion of long-term passenger. Therefore, Cathay Pacific abandoned the low-price strategy, but stick to the original high-end line, determined to become the most admired airlines, â€Å"Shaping a super brand† naturally become a center of all of Cathay Pacific’s work. Concerning the super brand image, it is shaped by 3 elements which are quality products, full service and successful promotion. Limitability Furthermore, the â€Å"Cathay Pacific brand† communication activities are very systematic and high-profile promotional activities abound in the world. For example, join to carry out the activities of the â€Å"Best Chinese Food† with so well-known restaurants in Hong Kong, joint other business enterprises for holding â€Å"Asia Miles Airlines’ frequent flyer program’’, â€Å"Cathay Pacific Hong Kong International Races† with the Hong Kong Jockey Club, and so on. Promotional activities with a clear theme promoted in different period and  channel, such as TV advertising, print advertising, Internet advertising, outdoor advertising, etc. Substitutability Since the network and the routes that the airways’ own products, Cathay Pacific constantly purchase new models, update, expand their fleet, and to join one of the world’s five largest airline alliance oneworld alliance to strengthen the global network. Currently, more than 80 piloted aircraft Cathay Pacific fleet is one of the world’s youngest and most modern passenger fleet, with an average age of only seven years. Moreover, Cathay Pacific received 19 new aircraft in 2012 for prolonging to upgrade the competence of the company. As at 31 December 2012, Cathay Pacific had 92 aircraft on order for delivery up to 2020. The order was placed for 6 Airbus A350-900 aircraft in January 2012. In August, Cathay Pacific ordered 10 Airbus A350-1000 aircraft and converted an existing order for 16 Airbus A350-900 aircraft into an order for 16 Airbus A350-1000 aircraft. In March 2013, Cathay Pacific entered ‘into an agreement with The Boeing Company under which it agreed to buy 3 Boeing 747-8F freighter aircraft. Under the agreements, Cathay Pacific also acquired options to purchase 5 Boeing 777-200F freighters and The Boeing Company agreed to purchase 4 Boeing 747-400BCF converted freighters, which were taken out of service in 2012 and early 2013. SWOT analysis Strengths: Cathay Pacific is committed to strengthening Hong Kong’s position as a global aviation hub and gateway to the Chinese Mainland, and leveraging its network to enhance business, tourist and cargo traffic flows. Cathay Pacific is dedicated to technological excellence for its products and services. It was one of the first airlines to provide inflight email. It also offers online ticketing and check-in, a downloadable timetable, and the notiFLY flight paging service, which delivers real-time flight information updates to customers via email or on their mobile phones. The iPermit scheme enables Taiwan residents to apply for Hong Kong visas via the internet and collect them upon arrival at Hong Kong International Airport. Its inflight entertainment system offers more than 20 video channels and an audio/video  on demand system for First and Business class passengers. It was voted â€Å"World’s Leading Use of Inflight Technology† in the World Travel Awards 2003 poll of 80,000 travel industry professionals. Cathay Pacific is a member of the oneworld global alliance, joining Aer Lingus, American Airlines, British Airways, Finnair, Iberia, LanChile and Qantas. Swiss Air Lines International is the latest full alliance member. The oneworld carriers’ combined network serves more than 570 destinations. Cathay Pacific is also a member of the popular travel reward program, Asia Miles. Weakness: There is no such company without weaknesses. Cathay Pacific Airways unpunctuality in their flights sometimes makes their customer difficult to opt to fly with the airline. In addition, the air hostesses are not very pleasant and nice thus making people leave out the airline as an option when traveling home and abroad. Cathay Pacific Airways also finds it hard to reposition itself in the wake of financial crisis. The company also is unable to deal with numerous scandals compelled people to lose confidence in it. Opportunities: Cathay Pacific Airways is known to be Hong Kong’s leading airlines gives them the opportunity to acquire more customers and generate more revenues. People would have more confidence on airlines that are recognized by the award winning bodies because it would make the people have more confidence on flying with the said airlines. In addition, with Cathay Pacific Airways’ online booking, they give more convenience to their customer giving them the chance to attract more customers especially with people that have no time to go to airlines branches for bookings. The airline has also an opportunity of technology advancement for easier transaction and operations and for more convenience for customers and employees. Moreover, with its recognition, the airline attracts more opportunities of expansion. Threats: Threats are always with every organization. Airline industry is the most competitive industry. Cathay Pacific Airways competitors especially the government owned airlines are the threat of the company. Government owned airlines have less likely to close down. It is also supported with the national government with their resources giving them more opportunities over  a publicly owned airline like the Cathay Pacific Airways. In addition, political ramification also affects the operation of airlines. Moreover, economic recession also is a threat to airlines. With economic recession, people are likely to save and reduce their travel expenses to cope up with the recession. People expenditure are the most likely affected with the recession and thus also affects airlines since people don not mostly travel in times of economic recession. In addition, threats in terrorist attack, the rising fuel and labour costs also have caused the company to experience low level of profits for people are hesitant to travel due to these threats. Corporate strategy Cathay Pacific is using the growth strategy in the market. Organization wants to expand the number of markets served or products. They develop the business through their current business and new business In their growth strategies, there are concentration, Vertical integration, horizontal integration, related diversification and stability strategy. Main product of Cathay Pacific is providing the transportation. In the addition, they provide the entertainment, food and beverage to the passenger in the flight. Nowadays, they will change the menu of the flight and add the new entertainment to meet the passenger needs. For example, they announce the latest promotion to enhance award-winning in-flight wine selection. The introduction of six world class wines is from saint-E’milion Bordeaux, France to the first class wine list. It can attract the passenger to use their product on second of May. In each year, the company should be increase or improve the facility to get the passenger satisfaction. In the integration, there is vertical and horizontal. Cathay Pacific is the powerful organization. In their flight product, they need to provide the food to the passenger. Some of the airline, they should be find the supply to provide the food but Cathay Pacific have the Cathay Pacific Catering Services (Hong Kong) limited company to provide the food. It can control the food quality and the supporting will be fixed. On the horizontal integration, they take over the Dragonair on 28 September 2006 Dragonair was the competitor of the Cathay Pacific before the takeover. Within the Cathay  Pacific takeover the Dragonair, The two aircraft were restructured, and exchange waypoints. Dragonair should re-position as a regional airline, mainly to China and Southeast Asia markets. Moreover, Dragonair have another main function of the company. It is providing the intercontinental routes to Cathay Pacific to interchange network. For the diversification, there is the related and unrelated. Cathay Pacific created the Asia Miles membership. The member can through nine type of industry to get the Miles include the airline, hotel, finance and insurance, meals and banquets, retail, travel and leisure, automotive and transportation, telecommunications and professional services to get Miles. If the members buy the product in the partner company, it can get the Miles. The Miles can exchange the travel, electronic products, meals, concert tickets etc. The partner agencies were the China Airline, Australia Airline, Japan Airline etc. The Asia Miles can attract the guest to choice the service of the company. It is the loyalty program to attract the guest to be the loyalty customer. The unrelated diversification of them is promotion of the company. they should join the Hong Kong Tourism Board will be held in the Chinese New Year Parade on every Chinese new year day one. Also, Cathay Pacific sponsored the TV programmed about the travel and airline industry such as the â€Å"Choi Lam eat on the world† TV travel programmed made from TVB. Also in stability strategy, Cathay Pacific reduced the frequency of flights on the Los Angeles, New York and Toronto routes. Base on stable demand on passenger, Cathay Pacific still maintain three flights a week on the Los Angeles, New York and Toronto routes at the same time, to make a total of 20 flights per week. Reason behind the corporate strategy Cathay Pacific is based on customer retention for the company, service is absolutely critical. The company has been voted Airline of the Year in the Skytrax passenger poll twice in the past three years. But the company knows that it cannot survive as a premium airline without continually reinventing itself to maintain its status in such a highly competitive industry as the airline industry. Performance of its personnel is the most critical in the organization. Cathay Pacific is mainly focusing on their primary line of business and  increasing the number of products offered or markets share. For instant, purchasing new model aircrafts and adding different routes to different parts of the world. Also it uses the new technology to get help in the operation. Also, Cathay Pacific has their own catering services for preparing the foods consume in the aircraft. Thus Cathay pacific becomes its own supplier so it can control its inputs.  Beside, for keeping the market shares in the airline industry. Cathay Pacific has taken over the Dragonair. Cathay Pacific is combine with Dragonair that to increase the competitive strengths and lower competition among industry rivals. To increase the profit and encourage the potential customers, Cathay Pacific set up the Asia Miles membership to aim at attracting the guest to be the loyalty customer. In order to gain the attraction from the citizen, Cathay Pacific had joined the Chinese New Year Parade in every Chinese New Year to keep their exposure to the public. Furthermore, Cathay Pacific continuing to serve the same passenger by offering the same product or service that to maintain market share and sustaining the current business operation such as providing the long-haul services with an acceptable price. It will not fall behind in the airline industry. Recommendations and rationale on its corporate strategy In the case of Cathay Pacific Airways, market development and product development is the best suit their way of doing business. Market development is suitable to their business since they have already penetrated the existing markets. It is important to market their product on new markets. Product development is also suitable to maximize their profits. Product development would also enable them to offer more products and services in which are needed by the existing customer and may also invite potential customers thus increasing their profits. In an increasingly competitive environment it is crucial to maintain and develop passenger loyalty by providing high quality products and services, we suggested increasing some regional services in response to more robust  demand in parts of Asia. Cathay Pacific should added frequencies on routes to India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam and introduced a new service to Hyderabad in India. For providing a more comfortable and an unforgettable flying experience to the customer, a new premium economy class, a new long-haul economy class seat and a new regional business class seat will be added. To maintain the competitive advantages, Cathay Pacific should implement a more convenience global internet service and e Business platforms. The implementation will ensure staff worldwide can take advantage of improved performance and secure, cost-effective access to critical business applications such as reservations, sales information, revenue management and engineering systems. The global Internet solution will enable future applications and passenger services to be speedily and simply developed and deployed worldwide, while also reducing telecommunications costs. This new lease of life means that the airline can better adapt to the demands of its markets and be responsive to changing business requirements. Cathay Pacific put safety in the first priority – safety is the first and most important clause of Cathay Pacific mission statement and has been a core commitment since the founding of airline more than 65 years ago. In food safety, Cathay Pacific continues to do their utmost to serve meals that meet the highest levels of food safety and hygiene. It works with caterers to create well-balanced meals, minimizing the use of trans-fats, and follow the policy on no monosodium glutamate. The policies on food safety and hygiene are based on recognized standards, such as the World Food Safety Guidelines for Airline Catering. Our caterers must comply with our strict food safety requirements and they are measured and monitored through our robust audit programme. In order to have horizontal integration, we advise Cathay Pacific can take over the Hong Kong Airline and Hong Kong Express Airways. The target market is mainly focus on the low air ticket price market and offer package tour. Cathay Pacific can expand the market share on low end. For diversify the Asia Miles membership, we recommend to co-operate with different credit card issuing banks. Through the credit cards, passenger can easily accumulate their pints to convert to mileage. In return helps to attract more passengers to purchase our services. To arouse people attraction, Cathay Pacific not only has the TV advertisement but also to put the resources on other medial to promote the company.  As the high cost of fuel, it made difficult to operate in some long-haul services profitably. We suggest Cathay Pacific to use fuel-efficient Boeing 777-300ER aircraft to instead of the less fuel-efficient Boeing 747-400 aircraft operate to on the long-haul services. Reference Website http://www.cathaypacific.com/cpa/en_INTL/homepage http://www.cathaypacific.com/cpa/en_INTL/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=INTL http://www.cathaypacific.com/cpa/en_INTL/aboutus/investor/annualreports http://en.wikipedia.org/wiki/Cathay_Pacific http://www.ukessays.com/essays/marketing/analysis-of-hong-kong-airline-cathay-pacific-airways-marketing-essay.php http://ivythesis.typepad.com/term_paper_topics/2010/02/swot-analysis-of-cathay-pacific.html http://www.allfreepapers.com/Business/Competitive-Advantage-Airlines/29593.html http://wiki.mbalib.com/zh-tw/%E9%A6%99%E6%B8%AF%E5%9B%BD%E6%B3%B0%E8%88%AA%E7%A9%BA%E5%85%AC%E5%8F%B8 http://en.wikipedia.org/wiki/Hong_Kong_Airlines http://en.wikipedia.org/wiki/Hong_Kong_Express_Airways http://www.cathaypacific.com/cpa/en_INTL/aboutus http://www.cathaypacific.com/cpa/en_HK/aboutus/mediacentre/cxworld?CX_LANGUAGE=en&CX_COUNTRY=HK http://www.cathaypacific.com/cpa/en_INTL/homepage?CX_FCN=CXHOME0_Home

Personal Media Diary Essay Example | Topics and Well Written Essays - 1250 words

Personal Media Diary - Essay Example Over a period of four days, I recorded the time spent on the different form of media. After which I recorded the findings in a table below. Prior to this exercise, I had never contemplated on the amount of time I spent on different forms of media. I often listen to the radio as I drive but I had never assumed that I spent such an amount of time on the radio. I realized that I often use social particularly Facebook to keep in touch with my friend. This s mainly because I have quite a tight schedule and rarely get time to meet each of them individually. On the other hand, I realized that most of the calls I make are to my family members. The results for the four days were as displayed in figure 1 below Figure 2 is a chart representing the time spent on the different media. The vertical axis shows the time spent in minutes while the horizontal axis shows the use of different media types for the different days. Media production is the measure of the time spent on different media to produce or develop something. In the contemporary society, social media has become one of the commonest means of communication that many people including the journalist are increasingly adopting (medialiteracyproject.org Web). Many media houses often release their updates through social networks such as Facebook and twitter. As demonstrated on the chart labeled figure 2, Facebook, phone, TV, and radio are my most preferred media types. Although TV and Radio are amongst the oldest types of media, they are still commonly used for informative as well as entertainment purposes. I tend to watch TV a lot. This is because I usually relax and watch TV after school in addition to the time spent with the family as we watch the news. Additionally, I tend to watch a lot of movies different television Networks. I rarely rent movies but I often find myself

The Anthropology of Latin America and the Caribbean Reflection papers Essay

The Anthropology of Latin America and the Caribbean Reflection papers - Essay Example In the book, The Anthropology of Latin America and the Caribbean, the author has shown the rise of ethnicity and ethnic movement in the Caribbean region (Harry 120). This in itself is not new since other regions have also recorded such movements. For instance, USA reported racial movement during the fight to eliminate racial discrimination against black people. It was a movement based on race and not ethnic. The case of the Caribbean and Latin America is based on both race and ethnicity. Much of it is caused by the struggle for political power among the political classes. Many believe that winning a political election as well as a political office has to be backed with the ethnical unity. Because of this, the author has outlined the rise of ethnicity and ethnic movements, which aimed at soliciting power from those, perceived not to be coming from the same ethnic. Similarly, the author has talked about nationalism and gender, which has to do with identity (132). Caribbean and Latin America gained independence from colonialists, but still struggling to gain its identity. The regions are struggling with different problems as well as influence from interested states. Because of this, the regions have to look for their identity through clinching on nationalism (135). The philosophy of nationalism gives a country its identity and freedom from outside influence. The issue of gender comes in because of the feminist struggle to get recognition in the day-to-day running of the government. Most of the Latin America and Caribbean countries have not included female individuals in the development. This brings the struggle for women recognition. As much as the countries want to get their identity and independence, women should not be forgotten as they also play an important role. The situation in Latin America and Caribbean is not different from the rest of the developing countries. Most of these countries overlook upon women and do

Occupational Segregation Essay Example | Topics and Well Written Essays - 2500 words

Occupational Segregation - Essay Example As the paper outlines occupational segregation exists, then, when women and men are distributed across occupations so as to be out of proportion with their overall participation in the labour force. In the United Kingdom, most occupations are comprised of predominantly male or predominantly female workers and many are identified as men’s or women’s work. This essay covers different theories explaining facts and figures of occupational segregation as described by researchers, its measurement and existence, gender, occupations, its consequences and explanations have been covered. This study declares that levels of aggregation affect the index of segregation in two ways. First, occupational segregation increases with the decrease in the level of aggregation of the data. For instance, women hold 74.5 of all teaching positions in 1995 but 89.5 of all elementary school positions. Gender segregation increases still more when one considers job-level segregation within firms. Second, the variability of occupational categories between years or between organizations can cause misleading comparisons. Some English scholars cite more fundamental problems with the index of dissimilarity. Watts claims that it is faulty because it fails to replace those workers who move to other occupations, resulting in a distribution that does not resemble the previous occupational structure. To overcome this problem, Watts proposes the use of the Karmel-MacLachlan index, which factors in the replacement workers. Blackburn, Jarman, and Siltanen conclude that the index of dissimilarity is seriously flawed by the fluctuation in sex and occupational composition.

Explanation of I Believe That Deep Down All Human Beings Are Really Essay

Explanation of I Believe That Deep Down All Human Beings Are Really Good Quote by Anne Frank - Essay Example The Holocaust, which claimed the writer’s life, involved the killing of hundreds of thousands of innocent Jews. The author believed that the evil would soon end, and peace would prevail. She had the belief that the people who were undertaking the massacre would come to their mind and realize the harm that they cause, realizing the good that is still in their hearts. The quote means that people have two sides, the good and the bad, and no matter how the evil side is, the good side can still be portrayed. I disagree with this quote. People do certainly have good sides, but they do not apply to everybody that they interact with. For this quote to be applicable to all humans, people would be considering the implications of their actions on others before undertaking these activities. In the worst scenario, if all humans had some good on them, they would see how other people are suffering and have empathy for them. The mere assumption that humans are capable of changing does not mean that everybody can. Some people are stuck in beliefs that good will happen to them if they commit heinous actions. There are occurrences that prove not all humans have good in them. One critical phenomenon is the historical Johnstown massacre in the US 1978 which claimed the lives of over 900 people (The Guardian, n.p). The cult leader Jim Jones forced his followed to drink poisoned juice. Those who declined were injected with the poisoned or shot dead (The Guardian, n.p). Another issue that proves not all humans have good in them is the presence of terrorist organizations such as ISIS. The ISIS members behead people and kill people in painful and horrible ways. If these people had any slight good in them, these atrocities would not be happening. Â  

Demonstrate understanding of the concepts involved in managing Essay

Demonstrate understanding of the concepts involved in managing marketing and make recommendations for improving the management o - Essay Example There are different elements of marketing process such as marketing mix strategy, targeting strategy, market segmentation and product positioning. Market segmentation is used to identify the different segments of consumers with respect to different product line (Kotler, 2008). Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Introduction Effective marketing strategies and marketing principles increase the core competency of an organization. UK is known for the leading fashion retail chains. Leading companies like Zara, Top Shop, Marks & Spencer, and Miss Sixty are the leading fashion retails in UK (Moore, Bruce and Birtwistle, 2012). Marks & Spencer, the large UK based fashion retailer is being selected in order to achieve th e objective of the study. Marks & Spencer is one of the leading multinational fashion retail headquartered in London. In UK the organization operates with 718 retail outlets. Moreover they have near about 361 fashion retail outlets in 40 countries. Marks & Spencer offers high quality, fashionable and stylish outfits for people. 2000 global suppliers supply cloths for Marks & Spencer. Representing garments of high quality is the biggest strength of this organization. The fashion retail chain is the leading provider of Women wear in UK market. Moreover, the company is gaining high market share in menswear and kids-wear. Apart from business the organization has engaged with several social welfare activities. Marks & Spencer recycles the water, solid waste and concentrates on the reduction of carbon emission in environment by implementing the effective five year eco plan for organization’s green credential. . By providing effective marketing strategy and product of high quality w ith effective customer services, Marks & Spencer has able to produce enormous number of footfall every week. It is the major achievement for the company as a leading fashion retail chain in global market. Marks & Spencer enjoys the advantages of more than 21 million footfalls every week in all the retail outlets. The study will reveal the market segmentation, target marketing and the marketing mix that has been applied in the business of Marks & Spencer. Moreover, the study will determine the competitive advantages of the organization. Followed by these some valuable recommendation plans are being provided in order to overcome the Managing marketing issues. Finally the study ends with conclusion. Problem Statement and issues in Managing Marketing The study is all about the issues related to the marketing orientation and recommendation plans in order to overcome those issues. The problems or the risk factors are identified below. The risk of failure in terms of newly developed produc ts. In adequate customer service, marketing orientation and query controlling may affect the business performances. Difference between Product and Service Marketing Product marketing can be defined as marketing of tangible goods, which can be felt or seen while service marketing defines the marketing of intangible goods (Bhattacharya, 2009). Service marketing may differ from a person to person while marketing of product is